Tale of the Wind
A promotional campaign for MUBI
About MUBI
A streaming service? A curator? A publisher? A distributor? A cinema lover? Yes, MUBI is all of it, and more.
MUBI is a curated streaming service. An ever-changing collection of hand-picked films. From new directors to award-winners. From everywhere on earth. Beautiful, interesting, incredible movies — a new one, every single day.
MUBI produces and theatrically distributes ambitious films by both emerging and world renowned filmmakers, which members can see exclusively on its service.
About the campaign
For many of their viewers, watching movies is more than just entertainment. They spend their energy and time thinking about the plot, the characters, analysing them to the fullest.
The campaign posters talk about stark differences and the contrast. Where sometimes, everyone needs a lightheaded event, with our like-minded people, together. Hence, the posters play with ‘or’ providing the audience with the power to choose.
Tale of the Wind
Cinema as an event — as a manifestation of a meeting point between the art of moving images and an audience, big or small — has never fit any one definition. MUBI’s audience is quick witted and patient. Their love for art, culture and cinema knows no bounds. Meanwhile, MUBI wishes their audience to have a good and light time, just enjoying the movies, together. A film festival, with lots to offer, catering to all creative cravings of a person appreciating culture and art. It will enable MUBI to reach to their potential users and hence increasing their audience.
Target Audience
Upper middle class, upper class art, culture, film enthusiasts in tier 1 cities.
Tale of the Wind will cater to
Mumbai, is one of the richest cultural and entertainment hub of India, covering MUBI’s major cut of audience. Hence, Mumbai seemed to be a suitable location for the festival.
Color Palette
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Typography
Logo
Promotional Posters for Tale of the Wind
Banners
Tickets
Campaign Posters
