Yaatri
EV minibuses by AMC
Yaatri
Brand positioning & Archetype
Sustainable, fast and comfortable travel for everyone
Archetype: Everyman
(kripiya dhyaan de)
The Ahmedabad Municipal Corporation aims to start a new transport service consisting of large fleet of air conditioned electric minibuses for last mile connectivity. These will ply under-served routes and can even cover smaller, hard to reach and congested areas.
Audience and key stakeholders
Internal: Municipality, state government
External: General public
Deliverables
- Name
- Visual Identity
- Application screen
- Bus stop signages
Word association and brainstorming
Visual Identity
The concept
Yaatri offers last mile connectivity, comfortable travel in Ahmedabad’s scorching heat for all classes of people. It is honest to its riders, perceptive in knowing their struggles and responsive in working towards them in order to provide our yaatris with the best of services.
Tagline: meri yaatri
The logo symbolizes connectivity, riding through all lanes. The use of negative space depicts the electric bolt, conveying that yaatri is an EV bus. It is structured like building blocks showing connectivity across the city. The primary logo is set in gujarati, considering yaatri is for all.
The logo
Clearance
The clearance area is defined by the cap height of the logomark.
Scale
Ensure readability and legibility of the logo at all sizes.
Minimum width: 50mm
The icon
Primary colours
Colour Palette
Colour Palette
Secondary colours
Typography
Primary typeface
Secondary typeface
Print Applications
Print Applications - bus stops and charging stations
Digital Applications - Splash and login screens
Digital Applications - booking process
